A recent survey of European consumers has revealed that 71% recognise the financial control a prepaid payment card could offer over more traditional methods such as cash and cheques.

The research, which was conducted for MasterCard by ase Market Intelligence, included online interviews with 1012 consumers in the UK, France, Italy, Germany and Poland. It also revealed that 66% of those surveyed were receptive to the idea of a loyalty scheme, while 51% were keen to see contactless functionality added to prepaid cards.